Brookies Cookies & Co

Estratégia. Identidade Verbal. Identidade Visual. PDV. Embalagem
Strategy. Verbal Identity. Visual identity. POP. Packaging
Date: 2021

Awards & recognition

Brookies is a brand specialized in the artisanal manufacture of brownies, cookies and coffees located in Porto Alegre, Rio Grande do Sul, Brazil, whose mantra is to bring people happiness through their sweets. The briefing demands a clearer and more solid brand positioning facing a new moment of the brand, which is expanding to new commercial spots and a future franchise project. Through the positioning strategy, we identify territories and differentials to explore in the minds of already fanatical Brookies customers and a starting point: The good and warm nostalgia.