Blank is a collective of creatives led by Erik Marchetti and Nicole Viana, composed of designers and thinkers. We believe that truth wields power, and we construct narratives and stories that forge connections between individuals and the essence of brands' purposes.
We seek out the hidden ingredient through strategic planning and experimentation. We consistently urge our team to step out of their comfort zones, elevating the intelligence and creativity of our projects.
Since 2009, provocation has been our preferred tool. We assist clients in broadening their perception and fostering innovation by encouraging deep reflection on the question: “Why do you engage in your current actions?
Partners
Brands must embrace their uniqueness and uncover how to express this essence coherently and meaningfully. “People only connect with what they identify with.
Erik Marchetti
Founding Partner / Creative Director
Nicole Viana
Partner / Strategy Director
