Coffee that embodies Brazil

Brazucafé is a Brazilian roastery that was founded with the idea of celebrating those who are the essence of Brazilian coffee: the rural workers. A brand that understands coffee as a national symbol and is dedicated to showcasing the true flavor of Brazil with unique and special coffees. Through a distinctive and friendly approach, Brazucafé has become synonymous with a welcoming and inviting experience for all coffee lovers.

Challenge and Solution

Brazucafé was born with the mission to honor those responsible for the quality of Brazilian coffee, valuing tireless workers often overlooked. Observing the coffee market, repetitive packaging patterns were noted, following a predictable script. This presented an opportunity to stand out through differentiation, where a simple concept elevated the brand’s true cause by portraying faces of Brazilian rural society, showcasing “the face of Brazil” to highlight the issue and inviting everyone to discover a new Brazilian coffee daily.